This is an article “How To Take The Lead in SEO Via Creator-generated Content” by Marc Primo Warren
These days, when video seems to be destined to 'kill the TV star' too, user-generated content remains the secret ingredient for a successful search engine optimization (SEO) campaign. This type of content can drive better website traffic, increase your leads, and even catapult you to the top of search engine result pages (SERPs) if done right. If you are already using user-generated content for SEO but still find it hard to boost your rankings, these tips can help you improve how you play in a now highly content-driven digital space.
Ever since social media began, the web has drawn people from all walks of life. With 2.8 billion active users on such user-generated content platforms as Facebook, two billion on YouTube, one billion on TikTok, and another billion on Instagram, thousands of posts about anything under the sun can flood any user's Feeds every day. These figures present insights on who they are, what they prefer, and why we should follow them.
The digital content creation market was valued at $10.6 billion in 2017, with projected growth by over 16.82% until 2025. It has become easier for anyone to become today's content creators and join a booming new industry with these numbers. And both tools and platforms are also increasing to cater to the industry every year, making the public more reliant on social media content resulting in more promising prospects for the creator economy.
Nowadays, when it's as easy to produce anything with just a smartphone that's equipped with a decent camera, mixing search engine optimization with content creation is inevitable. Below are some tips to boost your social media content for broader reach and improved engagement via SEO.
Focus on high-quality content
Keeping up-to-date with algorithm changes on various social media platforms always helps produce quality content for your target audience. Knowing the right keywords and users' search intent that platform bots will recognize can rank you high up on Google's search pages. Also, keep in mind that 15% of daily searches on Google are new and sometimes uncategorized ones, so keep tabs on what's trending in your niche as well.
Consider improving the relevance of your content based on what your page's statistics tell you, from time spent to engagements to bounce rates. Thanks to reliable tools such as Google Analytics or Facebook's Business Page Manager, your SEO tactics can optimize your content's performance. You achieve this by combining the right keywords (short or long-tail types) with research-supported information and the exact search intent. By focusing on quality rather than quantity and boosting your link-building efforts, your content can enjoy a broader reach that translates to better web page traffic, increased leads, and more sales.
Lead your followers to share
Online users share all types of content on various channels and for different reasons. Whether a clever marketing ad or just a funny meme, your content can reach more people on the internet depending on how shareable you make them. For marketers, brand art and copy are essential but not as important as relevance.
What you'd want to do is take all the essential elements that can encourage users to share, such as call-to-action, contact details, and share buttons on your content. Place them conspicuously on your blogs and even social media posts. Keywords on your social media posts may not matter that much in terms of SEO numbers, but you'll still get the right push towards better landing page traffic, reach, and engagement. Plus, users who read your headlines also have a 90% chance of clicking your call to action button.
Optimize your profiles
Presenting a high-quality profile section on your landing page and social media feeds play an essential role in getting your target audience to engage with you. We all want to get a good feel of the new things we discover online, so try to introduce yourself properly and more effectively.
Investing in promoting your landing pages on social media can be as low as $20 and can be directed to your type of audience at better frequencies. However, before you boost your posts and ads, make sure you have something good to present to users when they come and visit your pages.
Some of the most successful landing pages online craft their content in a way that combines their resume and dynamic site elements such as animations and interactive buttons to make them appealing to visitors. Include some case studies on your main profile page, relevant figures, and your unique selling points to make it compelling. Lastly, don't forget your CTAs for that final push towards engagement.
Improve your SEO and social media images
Whether traditional or digital, any marketing communication strategy heavily relies on images to convey a brand's tone and personality. Selecting the right visuals to complement your blog and social media feeds then combining them with efficient SEO tactics such as using the right keywords in hashtags helps you disseminate your messages more clearly.
Recently, Facebook removed its rule of thumb on how copies should be limited to 20% of the entire visual format for better user experiences. However, avoid overstuffing your ads and posts with rich text, as users can process images faster than reading your copies. The less text you put in makes your visuals less busy on the eye. According to studies, 80% of the information users gather from your visuals is retained, making images more efficient in optimizing your content on social media.
To get more out of your visual strategies for your SEO, select the correct image formats (e.g., 1:1 or 9:16 works best for static images), make them responsive for users, and consider how they will perform vis-a-vis your site speed.
Use the appropriate file name for your image (relevant keywords separated by dashes, not a file name given by a camera or a stock photo site). Lastly, support them with keyword-rich captions so users can get a clearer picture of the entire content piece and be encouraged to click on your CTA link to your landing page.
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